Critical.

Critical. is on a mission to end global plastics pollution and every tonne of plastics recycled offsets 1.4 tonnes of carbon emissions. We are doing this by building the both the green products range and technology platform to recycle all non-recyclable plastic waste into the Critical. Cleanstone, our range of beautiful and durable, 100% recycled plastic panels for building fit outs. At the end of life we buy back our panels and recycle them into new panels over and over again. We are a green building products and technology company on the path to become the eco-disruptor to the projected $938B global timber and fibreboard market. We are starting with panels and will eventually expand to all building products. Our scale plan is to deploy in every city (in the world) automated Critical. microfactories, each the size of approx. 4 shipping containers with proprietary hardware controlled by our cloud based algorithm. Imagine at one end putting in plastic waste and beautiful building panel comes out the other end like a vending machine. This would allow a localised production/ processing of plastic waste without the carbon footprint of shipping plastic waste. Critical. would either license our technology to other operators and take a cut of their revenue as a business model or each factory would be franchised to non technical franchisees.