Zero Waste Project

The Zero Waste Project consists of two businesses at the coal face of reducing food waste in homes and hospitality venues.   Fridge Friend Our mission at Fridge Friend is to significantly reduce food waste at the source through a simple, affordable product that can make a remarkable difference in any domestic fridge.   Fridge Friend is a revolutionary filter that absorbs ethylene, bacteria, mould, and odours and, therefore, extends the life of fresh produce by days and up to weeks. Fridge Friend ensures that fruits and vegetables stay fresher for longer and that less food goes to landfills.   Since our launch in March 2023, we have sold over 15,000+ units, have 10,000+ customers and received overwhelmingly positive feedback via hundreds of 5 Star Trust Pilot reviews.   EcoFresh Filters EcoFresh Filters immediately reduce expenses and food waste in cafes, restaurants, pubs, and any venue with a cool commercial room. By absorbing ethylene, bacteria, mould, and odours, EcoFresh Filters extend the life of fresh produce by days and up to weeks.    EcoFresh Filters also buffer and optimise the humidity in coolrooms, thus potentially reducing running costs by up to 20%