In today’s highly competitive market, it is a challenge to maintain a truly differential customer strategy.  Technology evolves, first mover advantages erode and initial wins on product features and early adopters in a market become harder to sustain during growth.  A truly differential customer strategy is key to growing efficiently over time and outperforming competition. Most companies think they have a differentiated strategy when in reality, it’s all just shades of grey to customers! This session will help you to reflect on your strategy and sharpen it. We will apply proven Scaling Up methods and growth tools to your business during the session. During the session you will learn how to —

• Determine who your BEST customers are
• Validate what is the top jobs you do for them
• Develop truly effective and differential brand promises